Solutions-based offers are for cash practice owners. They are currently working for PTs, OTs, Dietitians, Nutritionists, Chiros and can be adapted to many other healthcare specialties where treatment is ongoing.

The reason we end up overworked, overwhelmed and burned out as healthcare professionals is because we have little control over whether our patient’s show up and stick with treatment. So we’ve got to constantly be looking for more patients and working more hours to make ends meet and achieve a little stability. With SBOs patients have skin in the game so they show up and stick with treatment. It’s no longer a question of working more hours or seeing more patients because those who sign up pay you up front, stick with it and get better results. That’s a win-win. They then refer and recommend you so your patient acquisition grows. Rather than seeing all the patients yourself, now you’ve got enough predictability to hire more staff to take on new patients IF you want.

Once patients see your solutions-based offers (presented in the way I show you in the training), they sell themselves. The way you’ll see takes the risk away from the patient and makes the VALUE you provide obvious. That means very little if any resistance to sign up for more expensive services. The other advantage is that when practices compete on price, they lower their perceived value and turn into a commodity. By pricing higher you raise your perceived value and position your practice in a better light. It also increases the probability of patients achieving their desired results.

On the contrary…. SBOs protect you from the risks of charging per session so you can have stability and predictability in your practice. I break down Solutions-based offers into 10 simple steps. By the time you’ve gone through the training you’ll have a clear understanding of how to build them, how to present them and WHY they work so well.