How I Built $60k+ Employees for Free (And How You Can Too)

Back when I first started in business, I had to do it all.

Marketing? That was me.
Sales? Me.
Treating clients, following up, handling the books, answering emails? All me.

If you’re a healthcare professional running a clinic or trying to build something online, you know exactly what I’m talking about. You’re the generalist. You wear every hat because you don’t have the money to hire help — and even if you did, the thought of managing a team might feel overwhelming.

That was me once too. But here’s the truth: in today’s world, you don’t have to stay stuck there.

I’ve figured out how to create $60,000… $70,000… even $80,000 “employees” for virtually free. And I want to walk you through the same 7 steps I gave to my private coaching community — the same steps that have now given me 58 assistants working for me 24/7.

Step 1: Clarify the Purpose

Before you jump into AI, stop and ask: What role do I actually need filled?
Is it an assistant to handle emails? A researcher? A coach? A marketer? Just like hiring in the real world, you don’t post a job without knowing what you need.

Step 2: Prepare the Inputs

Think of this as giving your new employee the tools for the job. What information will they need? What instructions will help them succeed? Write it down before you build.

Step 3: Set Up the Assistant

Inside ChatGPT Pro (yep, just $20 a month), you can actually create your own assistant. Give it a name, a description, instructions, and even conversation starters. This is like onboarding your new hire.

Step 4: Test and Refine

No employee is perfect on day one. You’ve got to train them. Ask your assistant questions, give feedback, and adjust. Treat it like you would with a staff member you’re grooming for success.

Step 5: Train for Consistency

One-time success doesn’t cut it. You need reliability. That means checking in, testing, and making sure your AI assistant delivers the same quality day after day.

Step 6: Deploy and Share

Now it’s time to decide: who gets access? Is this just for you? Your team? Your clients? Your patients? Sharing your assistant can multiply its impact.

Step 7: Maintain and Evolve

Just like with a human employee, the role may change as your business grows. Keep refining, adding new responsibilities, and leveling up.

These 7 steps are the exact process I used to build my own team of assistants. And here’s the wild part — they’ve helped me create programs, books, YouTube content, offers, and even marketing campaigns.

I don’t have to trade all my time anymore. Neither do you.

The biggest mistake most healthcare professionals make? Believing they can’t afford help. The truth is, you can’t afford to keep doing it all yourself.

You don’t have to wait until you’re burned out to make a change. Start building your first assistant today.

Final thought: When I see my AI assistants working for me while I sleep, I’m reminded of what’s possible for every single healthcare professional who’s tired of being stuck in the hamster wheel.

Your business doesn’t have to run you. You can have freedom, impact, and income — without sacrificing your health or family.

And it starts with one step: building your first assistant.

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