How I Helped 40 Clients Write a Book in Just 45 Days (Without Spending $40,000)

In 2021, I sat in the audience at SSHC Live listening to my keynote speaker, Jeffrey Gitomer.
If you don’t know Jeffrey, he’s a six-time New York Times bestseller and a legend in the world of sales and authorship.

That day, he told me something simple but powerful:
“Greg, you need to write a book.”

Now, at the time, I thought I knew what that meant. But when I looked at his traditional process, here’s what I found:

• $15,000 just to sit down for a weekend and create an outline.

• $25,000 more to get help with the book cover, guidance, and momentum to write about 30% of the book.

• That’s a grand total of $40,000… for the chance to maybe finish my book in the next 30 days.

Forty grand. For a book.
And if you wanted a top ghostwriter? You’re talking $15K–$100K more.

That didn’t sit right with me.

The Problem With the Old Way

The traditional publishing path is slow, expensive, and — let’s be real — outdated.
Most healthcare professionals and coaches I work with don’t have an extra $40K sitting around just to get started.

And even if you did… do you really want to wait 6–12 months to get your book into the world?
Especially when your message could be changing lives right now?

The Shift That Changed Everything

When AI tools like ChatGPT came along, I had one thought:

👉 What if we could take the best parts of the traditional system… but condense it from months to days, and from $40,000 to almost nothing?

So I tested it. First with my Inner Circle clients. Then with small groups. And we tweaked the process until it worked.

Fast-forward to today, and I’ve now walked 40 clients through publishing a full-length (200–300 page) book in just 45 days.

Not pamphlets. Not AI-fluff.
Real books. Personal, authentic, and powerful for their brand.

The Step-By-Step Framework

Here’s the exact process we use:

1. Pick the Theme – Your book can’t just be “information.” It needs a theme — a contrarian idea or new way of thinking that makes people stop and pay attention. (Think The 4-Hour Workweek or Atomic Habits.)

2. Define the Audience – Who is this book really for? A book without a clear audience won’t land.

3. Gather Proof & Research – Instead of spending weeks in libraries, we leverage AI to pull supporting research, stories, and data that validate your big idea.

4. Craft a Standout Title – Once the theme and audience are clear, we brainstorm titles that pop off the shelf (or Amazon search bar).

5. Ghostwriting (The Smart Way) – Traditional ghostwriters cost $15K–$100K. We use trained AI “ghost assistants” that act like high-level writers — but we feed them your voice, your stories, and your insights.

6. Book Cover in 25 Minutes – My first cover cost me $1,500. My clients now design theirs in under half an hour with tools like Ideogram. And they look better than mine.

7. Outline + Mini-Books – We structure the chapters so each one could stand alone as a “mini-book,” building momentum and impact.

8. Writing + Editing (2 Days) – With AI plus our team, clients draft and edit their books in just a day and a half to two days.

9. Bring It to Life with Visuals – Using tools like Napkin.ai, we turn concepts into charts, graphics, and visuals.

10. Publish on Amazon KDP – The final step. It’s free, it’s simple, and within 45 days, you can call yourself a published author.

Why This Matters Now

We’re living in the fastest era of opportunity I’ve ever seen.
730 million people signed up for ChatGPT in the first year — twice the adoption speed of Facebook.

If you’re a healthcare professional, coach, or entrepreneur, this is your moment.
You don’t have to “trade time for money” anymore. You don’t have to wait a year to get published.

Your book can be the asset that cements your authority, expands your reach, and opens doors you didn’t even know existed.

Final Thoughts

Nine years ago, I used to tell clients, “Consistency over time will get you there.”
That’s still true. But today, technology lets us speed things up in ways that are almost unbelievable.

Forty of my clients have already gone through this process and published their books. Some even hit bestseller status in their very first month.

And you?
Your story is worth telling. Your book is worth writing.
And it doesn’t have to cost you $40,000 or a year of your life.

Much love,
Greg Todd

Follow Greg on Socials:

https://www.Instagram.com/gregtoddpt

https://www.Facebook.com/gregtoddpt

https://www.tiktok.com/gregtoddpt

https://www.linkedin.com/in/gregtoddpt