If You're Still Charging a 2026 Client Like It's 2016, You're the Problem

“Don’t make your clients pay extra because you choose not to evolve.”

That’s the quote for 2026.
Tattoo it on your brain.
Because this one truth could be the difference between growing a thriving business this year…
…or slowly watching your audience disappear.

Let me tell you where I first heard it.

The Story That Hit Me Between the Eyes

A few months ago, Andy Frisella shared a story inside the Arte Syndicate — a group I’m part of with him and Ed Mylett.

Andy was hiring a developer to build a new app for one of his programs. Dude quoted him something like 3 months, tens of thousands of dollars. Andy paid half up front and then... crickets.

No updates. No progress.

Halfway through the project, Andy asks for a status check, and the guy says he needs two more months. It’s gonna be a “massive job.”

So what does Andy do?

He opens ChatGPT.

Tells it what he wants the app to do…

BOOM — full code. Done.

Andy screenshots the code and sends it to the dude.

Guy calls back immediately: “Uhhh, I’ll have it done in 2 days.”

2 days.

What changed?

Nothing… except the pressure to evolve.

The Real Lesson Here (And It Ain’t About Coding)

Andy didn’t expose this guy because he’s a bad coder.

He exposed him because he’s an inefficient one.

And when you refuse to evolve, you end up doing the same thing a lot of health professionals are doing today…

Charging their clients an inefficiency tax.

Longer time. Slower results. Higher prices.
Not because the service is elite — but because the business hasn’t evolved.

That’s what’s gotta stop in 2026.

Your Inefficiencies Are Costing Everyone

Let me give you a few real examples — from my own business:

1. Our 8-week Invincible Income System became a 6-week system… and now it’s 4 weeks.

Same value.
Better results.
Faster execution.

Because the longer I take to get you clarity, the more expensive it is — for both of us.

2. We built an app to replace a 2-hour coaching call.

You answer a few questions…

And in 2 minutes, it gives you a custom offer model for your business — online program, recurring membership, or solution-based offer.

Faster than I ever could on a Zoom call.

That’s not “cutting corners.”
That’s cutting cost — by cutting inefficiency.

3. We’re evolving our events too.

You know I used to do 5-day live challenges in January.

Hours and hours per day.

But this year? I said, “Let’s evolve that too.”

January 24th, we’re doing a 3.5-hour Invincible Business Summit — where you’ll get the same (if not better) outcomes in less time.

Because your time is valuable.
So is mine.

So… What’s Still Slowing You Down?

Be real with yourself:

• Are your systems built for speed or just for safety?

• Are you doing things the long way because that’s “how it’s always been done?”

• Are your clients quietly paying for all the extra time, confusion, or back-and-forth it takes to work with you?

Because whether you know it or not…

Slow delivery = higher price.
Longer learning curve = higher frustration.
More manual work = more burnout (for you and them).

They’re not just paying you in money.

They’re paying you in time. In trust. In patience.

And in 2026, they don’t have much of any of those to spare.

Here’s What I’m Challenging You to Do

Look at every process in your business — delivery, onboarding, sales, content.
Ask: Can I make this cleaner, faster, more digestible?

Ask: If AI or automation can do this better than me… am I really still “serving” my clients by doing it the old way?

Ask: If I was my own client, would I be excited about what I’m offering — or annoyed at how long it takes?

And if you’re ready to evolve…

Then I want to invite you to see how we’re doing this LIVE on January 24th at the Invincible Business Summit.

We’re covering the most efficient business models.
We’re showing you the AI-driven tools we’re using.
And you’ll walk away with a faster path to building income and impact in 2026.

3.5 hours.
Free to attend.
100% focused on growth without the inefficiency tax.

Click here to register for the Invincible Business Summit 👉 smartsuccesshealthcare.com/summit
(Let me show you what evolution really looks like.)

Much Love,
Greg Todd

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