Reading Doesn’t Make You Rich — This Does

You ever meet someone who’s always reading books, watching trainings, hoarding information… but broke as hell?

Yeah. I’ve met thousands of them.

And let me be clear: Reading by itself won’t make you money.
You need to turn what you’re reading into something real. Into action. Into value.

That’s where RWS comes in.

What’s RWS?

Simple:
👉 Read.
👉 Write.
👉 Speak.

Every. Single. Day.

That’s the habit I’ve built over the last 9+ years — and it’s the same habit I’ve taught to my top-earning students inside SSHC. It works whether you’ve got an in-person clinic, you’re building an online business, or you’re just getting started and tired of playing small.

Why RWS Makes You Money

Let me break it down:

1. Reading expands your knowledge surface area.

When you read — not scroll, not skim, but actually read — your brain lights up. You start making connections. You see things differently. You start thinking in solutions instead of just complaints.

But here’s the key: you’re not reading for entertainment. You’re reading with the intent to apply.

That book, podcast, article? It’s fuel. But fuel doesn’t move the car unless you turn the key. That’s where writing and speaking come in.

2. Writing forces you to think.

Reading is input.
Writing is output.
And most people NEVER practice output.

Writing is how you turn ideas into income. It’s how you clarify your thoughts, articulate your value, and share your expertise in a way people actually want to consume.

You ever notice how the people who struggle the most to create content also struggle to write? That’s not a coincidence.

Writing is where you find your voice.

And once you do that…

3. Speaking is where the money shows up.

Speaking is how people get to feel you.

That’s how you build trust. That’s how you turn followers into clients and clients into lifers. It’s how you lead. You don't need a TEDx stage or a massive YouTube channel — you just need consistency.

I built this brand off Facebook Lives. Three days a week. Sometimes five. Even when I was dead tired, I’d still hit that LIVE button. Why? Because RWS isn’t something I do when I feel like it — it’s something I do because I’m a leader.

And leaders show up.

Most Healthcare Pros Stay Broke Because They Skip One of These

They’ll read the books.
They’ll speak at the occasional workshop.
They’ll post once a week.
But they won’t make it a daily discipline.

That’s why they stay stuck. Overwhelmed. Underpaid.
But if you want to build a business that gives you freedom?
You gotta flip that switch.

No more hiding. No more just watching.
RWS daily. That’s the move.

It ain’t sexy.
But it works.

So Ask Yourself…

Did I read today?
Did I write today?
Did I speak today?

If the answer is no, don’t expect the business to grow.

If the answer is yes, then guess what?
You’re already ahead of 95% of people out there.

Keep showing up. Keep creating. Keep leading.

Much love,
Greg Todd

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