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Secrets to Michelle Weeks' Success: Expanding a Pelvic Health Practice Nationwide
Strategies for Building a Multi-State Physical Therapy Practice: Insights from Michelle Weeks
In a recent episode of the "Secrets for Success" podcast, host Greg Todd delved into the inspiring and multifaceted story of Michelle Weeks. As a seasoned pelvic floor physical therapist and the owner of Weeks Wellness, Michelle has expanded her practice to four locations across three states within a few short years. This blog post will unpack her journey, providing insights and actionable advice for those interested in building and expanding a healthcare practice.
The Importance of Mental Health in Postpartum Care
Michelle Weeks highlights a growing demand for mental health support among postpartum women. She shares that many mothers often brush aside depression and anxiety, mistaking them for typical postpartum experiences. However, the rise of these issues in her clinic underscores the importance of specialized support.
"The need is enormous," says Michelle. "Mental health providers with availability are scarce, yet the benefits of their support are invaluable."
Weeks Wellness incorporates a reproductive psychiatrist specializing in prenatal, pregnancy, and postpartum care, emphasizing that new mothers don't have to suffer silently and can benefit significantly from expert care.
The Genesis of Weeks Wellness
Michelle's journey from a side hustle to a multi-state practice is nothing short of remarkable. Initially starting as a mobile practice in Tallahassee, Florida, to keep her clinical skills sharp, Michelle never intended to grow her side practice into her full-time employment. However, her entrepreneurial spirit and the timely intervention of fate and networking led her to rethink her business approach.
After moving to Tallahassee at the end of 2019, she launched Weeks Wellness in October 2020. An interaction with a fellow pelvic floor therapist moved Michelle to consider expanding her practice into a brick-and-mortar space, marking the beginning of an upward trajectory.
Expanding Across Multiple States
Within a year of establishing her first clinic, Michelle's practice began to expand. When a colleague moved and couldn't find suitable employment locally, discussions led to opening a new clinic in Cambridge, Massachusetts, and then acquiring a secondary clinic in Arlington.
The secret to her rapid yet structured growth? Michelle emphasizes the importance of investing in people and seizing opportunities. Both of her Massachusetts locations were acquisitions, turning potentially risky ventures into prosperous expansions.
Ensuring Business Efficiency
Dedicated Admin Time: Michelle spends non-treatment days focusing on admin tasks and business development. The use of automation tools and efficient processes has significantly lessened her administrative burden.
Team Communication: Monthly all-staff meetings ensure every team member feels part of the larger Weeks Wellness family, fostering an environment of collective learning and mutual support. Availability by phone, email, and text allows her to be accessible for any arising issues.
Empowered Employees: Hiring competent and trustworthy staff is crucial. Michelle ensures her employees feel valued and heard, which she believes fuels their loyalty and dedication.
Incorporating Virtual Services
A key strategy in Michelle's growth has been the integration of virtual services. Registered dietitians based in Virginia and Portland offer services across states, highlighting the importance of leveraging remote capabilities to provide comprehensive care.
“If you are not adding some type of virtual component, you’re missing out,” Michelle asserts. Virtual services extend the reach of the clinic, helping more people without the constraints of geographical boundaries.
Lessons in Leadership
Reflecting on her rapid expansion and management journey, Michelle offers some hard-earned advice:
Lead with Your Mind: Balancing empathy with business acumen is vital. Ensuring that business decisions make sense logically and financially can prevent potentially costly mistakes.
Don’t Fear Failure: Michelle advises not fearing failure as long as there are lessons to be learned. This outlook has allowed her to take calculated risks, ultimately enabling significant growth.
Final Thoughts
For aspiring and current business owners, Michelle’s journey with Weeks Wellness offers a blueprint for success through strategic expansion, innovative service offerings, and strong team dynamics. As she continues to grow, Michelle remains committed to clinical excellence, proving that with the right mindset and approach, the sky’s the limit.
For more insights and updates, follow Michelle Weeks and Weeks Wellness on Instagram at @weekswellness, or visit their website at www.weekswellness.com.
Watch Greg Todd's Video on Secrets to Michelle Weeks' Success: Expanding a Pelvic Health Practice Nationwide
Follow Greg on Socials:
https://www.Instagram.com/gregtoddpt
https://www.Facebook.com/gregtoddpt
Secrets to Michelle Weeks' Success: Expanding a Pelvic Health Practice Nationwide
Strategies for Building a Multi-State Physical Therapy Practice: Insights from Michelle Weeks
In a recent episode of the "Secrets for Success" podcast, host Greg Todd delved into the inspiring and multifaceted story of Michelle Weeks. As a seasoned pelvic floor physical therapist and the owner of Weeks Wellness, Michelle has expanded her practice to four locations across three states within a few short years. This blog post will unpack her journey, providing insights and actionable advice for those interested in building and expanding a healthcare practice.
The Importance of Mental Health in Postpartum Care
Michelle Weeks highlights a growing demand for mental health support among postpartum women. She shares that many mothers often brush aside depression and anxiety, mistaking them for typical postpartum experiences. However, the rise of these issues in her clinic underscores the importance of specialized support.
"The need is enormous," says Michelle. "Mental health providers with availability are scarce, yet the benefits of their support are invaluable."
Weeks Wellness incorporates a reproductive psychiatrist specializing in prenatal, pregnancy, and postpartum care, emphasizing that new mothers don't have to suffer silently and can benefit significantly from expert care.
The Genesis of Weeks Wellness
Michelle's journey from a side hustle to a multi-state practice is nothing short of remarkable. Initially starting as a mobile practice in Tallahassee, Florida, to keep her clinical skills sharp, Michelle never intended to grow her side practice into her full-time employment. However, her entrepreneurial spirit and the timely intervention of fate and networking led her to rethink her business approach.
After moving to Tallahassee at the end of 2019, she launched Weeks Wellness in October 2020. An interaction with a fellow pelvic floor therapist moved Michelle to consider expanding her practice into a brick-and-mortar space, marking the beginning of an upward trajectory.
Expanding Across Multiple States
Within a year of establishing her first clinic, Michelle's practice began to expand. When a colleague moved and couldn't find suitable employment locally, discussions led to opening a new clinic in Cambridge, Massachusetts, and then acquiring a secondary clinic in Arlington.
The secret to her rapid yet structured growth? Michelle emphasizes the importance of investing in people and seizing opportunities. Both of her Massachusetts locations were acquisitions, turning potentially risky ventures into prosperous expansions.
Ensuring Business Efficiency
Dedicated Admin Time: Michelle spends non-treatment days focusing on admin tasks and business development. The use of automation tools and efficient processes has significantly lessened her administrative burden.
Team Communication: Monthly all-staff meetings ensure every team member feels part of the larger Weeks Wellness family, fostering an environment of collective learning and mutual support. Availability by phone, email, and text allows her to be accessible for any arising issues.
Empowered Employees: Hiring competent and trustworthy staff is crucial. Michelle ensures her employees feel valued and heard, which she believes fuels their loyalty and dedication.
Incorporating Virtual Services
A key strategy in Michelle's growth has been the integration of virtual services. Registered dietitians based in Virginia and Portland offer services across states, highlighting the importance of leveraging remote capabilities to provide comprehensive care.
“If you are not adding some type of virtual component, you’re missing out,” Michelle asserts. Virtual services extend the reach of the clinic, helping more people without the constraints of geographical boundaries.
Lessons in Leadership
Reflecting on her rapid expansion and management journey, Michelle offers some hard-earned advice:
Lead with Your Mind: Balancing empathy with business acumen is vital. Ensuring that business decisions make sense logically and financially can prevent potentially costly mistakes.
Don’t Fear Failure: Michelle advises not fearing failure as long as there are lessons to be learned. This outlook has allowed her to take calculated risks, ultimately enabling significant growth.
Final Thoughts
For aspiring and current business owners, Michelle’s journey with Weeks Wellness offers a blueprint for success through strategic expansion, innovative service offerings, and strong team dynamics. As she continues to grow, Michelle remains committed to clinical excellence, proving that with the right mindset and approach, the sky’s the limit.
For more insights and updates, follow Michelle Weeks and Weeks Wellness on Instagram at @weekswellness, or visit their website at www.weekswellness.com.
Watch Greg Todd's Video on Secrets to Michelle Weeks' Success: Expanding a Pelvic Health Practice Nationwide
Follow Greg on Socials:
https://www.Instagram.com/gregtoddpt
https://www.Facebook.com/gregtoddpt
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