Why I Stopped Going to PT Conferences (And What I Do Instead)

Let me start this by saying — I’m not here to bash the APTA, FNCE, AOTA, or any of the other professional conferences out there.

I’ve been to those.

And if all you want to do is trade more time for money and stay stuck in the same thinking as everyone else in your profession…

Then sure, go to those.

But if you want to grow…
If you want to help more people…
If you want to work less and earn more…
If you want to actually have time freedom and financial peace…

Then you’ve got to stop staying in rooms where everyone is thinking the exact same way.

The game-changer?

I started going to conferences that had nothing to do with physical therapy.

Zero.

Nada.

That’s when everything started to change for me.

Right now I’m at a marketing and automation conference in Dallas.

And let me tell you something…

Most of these people don’t even know what a PT is.

And I love it.

Because when I walk into a room where no one is thinking like me, I grow. I stretch. I see things I never would’ve seen otherwise.

And I start asking better questions:

• “How can I apply that funnel to healthcare?”

• “How can I make my events feel like this instead of a sterile CEU course?”

• “What if I used that automation for onboarding patients or clients?”

That’s literally how Smart Success Healthcare was born.
Not from a textbook.
Not from a CEU.
Not from a panel discussion with three clinicians trading the same info back and forth.

My challenge to you?

Go to one event in the next 10 months that has nothing to do with your profession.

Go sit in a room with people who aren’t SLPs, or OTs, or chiros, or dietitians.

Find the ones building digital offers, growing online businesses, doing content, selling with automation, running events, building communities.

You will come back a different person.

And when you come back?
You’ll have a fresh perspective.
You’ll see opportunity where others only see “burnout.”
You’ll start building income that’s not tied to you being in a room with a patient.

Look… I’m not smarter than you.

But I’ve learned how to stop thinking like a traditional clinician and start thinking like a creator, a business owner, a problem solver.

That shift has given me…

✅ More time with my family
✅ More energy for the things I care about
✅ And a business that earns 7-figures without me grinding 40+ hours/week

So again, the challenge is simple:

👉 Choose ONE event. Outside your industry.
👉 Put it on your calendar.
👉 Go learn something that makes your brain stretch.

You’ll come back better. For your family. For your clients. For your future.

Let’s go.

Much Love,
Greg Todd

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