Why I’m Done Paying Rent on My Future

I paid over $1.3 million in rent on a building I didn’t own.

You read that right. Over 16 years, I paid someone else enough money to buy the building twice, and at the end of it… I walked away with nothing. No equity. No asset. Just memories and a new lease.

And if that wasn't enough, I’ve dropped another $1.8 million on hotel ballrooms to host my live events over the years. Amazing experiences, no doubt. But again—no ownership, no ongoing return.

So I made a decision this year:

I’m done. I’m done renting. I’m done throwing money at things that don’t build anything for me long-term. I’m done paying rent on my future.

Let me tell you why—so maybe, just maybe, you don’t have to learn this the hard (and expensive) way like I did.

The Studio That Got Sold From Under Me

Let’s rewind to the lease I had on my clinic back in Wesley Chapel.

I was 27 when I signed that first five-year lease. Rent started at $5,850/month, and I paid it—on time, every time. Over the years, I renegotiated it a few times, but by the end, I had dropped over $1.3 million into that space.

The kicker?

My landlord offered me the chance to buy the building multiple times—for as little as $580K. But I didn’t. I wasn’t ready. I didn’t think like an owner back then. I was too busy grinding.

Fast forward to 2022. My landlord sells the building to someone else. No warning. No heads-up. Next day, I’m told we’ve got 30 days to get out.

30 days to move a business I spent over a decade building.

The Trap So Many Healthcare Professionals Fall Intots

Here’s the truth: I see so many of you doing the exact same thing.

You’re leasing clinic space.
You’re trading your time for money.
You’re building your entire brand on platforms you don’t own—Instagram, Facebook, YouTube.

And just like that, it can all be gone. Shut down. Sold. Banned. Replaced.

You don’t own your income. You don’t own your brand. You’re not building equity—you’re just building stress.

And that’s not a business. That’s a trap.

I’m Not Just Changing Where I Work—I'm Changing How I Think

Today, I don’t record my podcast in a studio anymore. You’ll catch me on my back porch. In my car. Wherever I feel like hitting record.

I canceled the lease on my office. Not because I can’t afford it… but because I’m done investing in things that don’t pay me back.

I’ve shifted every part of my business to focus on ownership:

• I own my platform.

• I own my content.

• I own my offers.

• I own my outcomes.

It took me too long to realize it, but here’s the truth:

If you don’t own it, you can’t control it.
And if you can’t control it, you’re always one phone call away from losing everything.

Learn From My Mistakes—So You Don’t Repeat Themliefs

I’m not bitter. I’m not mad at my landlord. He did what a smart investor does—he bought, he leased, and when the time was right, he sold.

But I want you to learn from my story without the million-dollar tuition I paid for it.

Because this isn’t just about a building.

It’s about your career.
Your future.
Your freedom.

Stop paying rent on things that don’t build your legacy. Start thinking like an owner.

Ready to make the shift from renter to owner?

If you’re tired of building other people’s assets while your dreams stay stuck…

If you’re ready to finally control your time, your income, and your brand…

Let’s talk.

Much love,
Greg Todd

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