Why Some Therapists Succeed in Business—and Why Many Don’t

Good morning, my friends.

Let’s get straight to it—why do some therapists absolutely crush it in business, while others struggle to get their ideas off the ground? Yesterday, this question came up during a retreat with some of my top affiliates, and it hit home for me.

I’ve coached over 5,000 healthcare professionals. Of those, about 40% have successfully created an offer that converts into a real, sustainable business. That’s four out of ten people—not bad, but it means six out of ten don’t make it. Why is that?

Here’s the truth, my friends: the reasons for success are the same reasons others don’t make it. It all comes down to these three things:

1. You Don’t Have to Change

If you’re in healthcare, you’re in a unique position. Even if you don’t build a business, you can still get by. Your license guarantees you a paycheck. It might not be much, but you’ll survive.

But here’s the problem: “getting by” creates a false sense of security. If you were a real estate agent, a personal trainer, or in any other industry, you’d have no choice but to adapt—or fail. In healthcare, you can stay stuck for years, even decades, in a job that barely covers the bills.

Let me ask you this: do you want to live a comfortable hell where you’re always scraping by, or do you want the freedom to live life on your terms?

2. Delayed Gratification is a Deal breakers

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3. Curiosity and Humility Are Non-Negotiable

Here’s the kicker: the patient, the client, the customer—they know more than you.

I know that’s hard to hear. We’ve been taught to think of ourselves as the experts. We’ve got the degrees, the certifications, the experience. But in business, you don’t make the rules—the market does.

To succeed, you need to ask questions. What do people really want? How do they want it delivered? Then, you need to listen, adjust, and test until you get it right. It takes humility to admit you don’t have all the answers, and curiosity to figure out what works.

The Good News: You Can Beat the Odds

Here’s what I tell every healthcare professional I work with: success isn’t reserved for the lucky few. It’s available to anyone willing to break free from the comfort zone, delay gratification, and get curious about what their clients truly need.

You can be part of the 40% who succeed—or even the 10-15% who hit six figures. It starts with a decision: are you ready to change?

If you are, I’ve got good news. Next week, I’m kicking off a free challenge designed to help healthcare professionals like you take the first step toward building a scalable, profitable business.

You’ll learn:

• How to break free from the grind of trading time for money.

• The key to creating offers that actually sell.

• Strategies to fast-track your success while balancing your current workload.

It’s happening in my Invincible Challenge group, and I’d love to see you there. Drop a comment below or DM me for the link, and let’s make 2025 the year you finally take control.

You’ve got this.

Much love,
Greg

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