Why You’re Avoiding Marketing (And How to Finally Fix It)

Let’s talk about something most healthcare professionals won’t say out loud…

You hate marketing.

You know it’s the thing standing between you and more clients, more freedom, and more income—but the thought of “putting yourself out there” makes you want to go hide behind your EMR system.

And look—I get it.

But here’s the truth that changed everything for me:

If you don’t have the number of clients you want, it’s not a client problem.
It’s an eyeball problem.

You don’t need more degrees.
You don’t need another certification.
You need more people to know you exist.

And for that, you need marketing.

But let’s break down why you actually avoid it. It’s not because you’re lazy. It’s not because you don’t care. It’s because of these 3 reasons:

1. You don’t know what to say.

When you don’t have a clear framework or system, hitting “Go Live” or posting online feels like throwing spaghetti at a wall.

But here’s what I’ve noticed with our clients:
As soon as they write a book (or even just start outlining one), they go from “I don’t know what to say” to “I have 25 things to say and can’t shut up.”

Why?

Because writing a book forces you to organize all the stuff in your head.
The patient stories, the step-by-step methods, the rants you go on in the treatment room—they become your talking points.

Once you have a clear framework, you’re not “winging it” anymore. You’re teaching. You’re leading. You’re building trust.

That’s marketing.

2. You don’t think it’ll be worth it.

Let’s be honest—if you don’t have anything set up behind the scenes (offers, links, ways for people to buy or book with you), marketing does feel like a waste of time.

It’s just effort with no reward.

But imagine this…

You go on someone’s podcast, you share your story, your method, your insights—and instead of saying, “Find me on Instagram,” you say:

“I actually wrote a book about this. It’s $30 and I think your audience will love it.”

BOOM.
You just marketed and made money.

One of our clients made $500 before her book was even published—just from pre-sales. It’s not about getting rich off a book… it’s about having a reason to show up and a way to bring people into your world.

3. You’re still stuck thinking of marketing like it’s 2010.

You think marketing means buying Facebook ads or doing dance trends on Reels.

But the truth is—marketing today looks a lot more like real people telling real stories.
People don’t want CNN. They want podcasts.
They don’t want fluff. They want frameworks.
They don’t want “gurus.” They want someone who gets them.

That’s YOU.
You just need to package what you already know in a way that feels good to share—and easy for people to say yes to.

So here’s what I’d recommend...

Instead of waiting for the perfect post, the perfect offer, or the perfect “someday,” start organizing what’s already in your head.

Even if you never publish it, the process of writing your book will give you more clarity, more confidence, and a whole lot more to say.

And THAT is the fix to your marketing problem.

If you're tired of staring at a blinking cursor wondering what to post…
If you’re sick of marketing that feels like guessing…
And if you’re ready to show up consistently without burning out…

📚 Start outlining your book.
It might just become the best business asset you’ve ever created.

Much love,
Greg Todd

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